A number of different factors go into a successful presentation, most importantly the development and execution of an effective on-air marketing strategy. That includes concise messaging, impactful demonstrations, and creatively highlighting the right benefits for customers at opportune moments.
Creating a Positive Narrative
Every product has a story to tell. With over 100 years of television marketing experience, our team has the capacity to educate customers on how your product solves their problem, fulfills a need, or enriches their lives.
Demonstrations and Visuals
Product demonstrations, props, reveals, imagery, and authentic claims are all essential tools for success in a visual medium such as TV. At IMG we have a talent and an enthusiasm for creative, effectual demos that draw the attention of even the most casual viewers!
Talent, Training, and Evaluation
Having the right spokesperson for your brand or product is vital. We recruit only professionals with the right talent, energy, and temperament to deliver your product's message to viewers. IMG then provides the training and tools to give you the best chance at success. Presentations are monitored and evaluated in real-time so that we can provide constructive feedback and make any necessary modifications.
Winner of the 2017 HSN Star Award for Operational Excellence
"To our customers, IMG is best known for supplying some of HSN’s most popular brands. Internally, they're known for performing at near-perfect service levels for both submissions into the HSN process and delivery to our customers."